The digital dialog

Dave Hultin, Marketing Ideas For Printers

Think back to a time before the Internet. Print buyers ordered printing face-to-face over a front counter or voice-to-voice over a phone. That still happens, but today's print buyers order printing from your website, too! You only get one chance to make a first impression. That's why your website and online workflow must support a clear and consistent digital dialog. Your digital dialog shouldn't be too geeky. Instead, it should be friendly ... just like the face-to-face conversations you had before the Internet.

What you'll learn

  • Why the pre-Internet dialog model is still a good model
  • How establishing trust online helps sell more printing
  • How to... and WHY you need to de-geek your digital dialog
  • The BEST digital dialog conversation starter


Who should attend this session?

  • Printshop owners
  • Printshop sales reps
  • Printshop employees in communication with print buyers

About Dave Hultin

Dave Hultin was trained as a music educator. During the desktop publishing revolution of the 1980s, he learned that his true passion was not music education, but instead lay in the fast-paced world of quick printing. Dave's printing career started at Express Press, an award-winning print shop in Fargo, North Dakota. His "in the trenches" experiences at Express Press put Dave on the path to Marketing Ideas For Printers, a company that puts marketing and technology expertise within the reach of small and mid-sized commercial printers.