Why settle for web-to-print when you really need marketing asset automation
Mike Gabel, Ricoh
Web-to-print may mean many things but generally it is not Marketing Asset Automation (MAM). This session will introduce MAM and its key functions of managing marketing assets (obviously), managing the brand, providing customized self-serve storefronts, and driving distribution of dynamic, highly-variable marketing content and innovative cross-media campaigns. MarcomCentral, a cloud-based MAM software system from PTI Marketing Technologies will be used to illustrate the concepts at play.
About Mike Gabel
Mike has been with PTI Marketing Technologies (formerly Printable) for 13 years in various sales, training, and technical positions supporting MAM sales and implementations in the commercial and enterprise print space. For the last six years, he has been supporting MarcomCentral and FusonPro with Ricoh Production Printing.