Is it your passion to turn technical product information into persuasive content to grow inbound traffic and sales?
Then you’re you the Digital Content Marketer we’re looking for!
What your responsibilities will be:
- Conducting research on customers, competitors and products to develop relevant content themes and effective messaging to attract our target audience.
- Writing articles, newsletters, press releases, blog and social media posts.
- Developing targeted content for dedicated web pages linked to specific search keywords (SEO).
- Ensuring that all content is on-brand, consistent in terms of style, qualitative and optimized for the user experience across all chanels including online, social media, email, point of purchase, mobile, video, print and in-person.
- Ensuring a consistent global experience by implementing appropriate localization and translation strategies.
- Keeping up to date with and use best practices in storytelling, messaging formats, grammar and writing styles.
- Directing an external agency to develop and use standards, systems and best practices for creation, distribution, maintenance, retrieval and repurposing of content.
What you’re good at:
- Writing. You can prove your editorial and content writing skills (examples, examples, examples!)
- Your English is impecable.
- You immediately saw that we misspelled impeccable.
- You can think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
- You understand inbound marketing, SEO and marketing automation. Experience with a marketing automation tool is a plus.
- A passion for software and technology. Experience in writing tech content is a plus.
- Any experience with web psychology is a major plus.
- Having fun at work
What we've got for you:
- A great team in an environment where you can challenge and be challenged
- You need to eat, so we’ll give you meal vouchers
- Don’t worry about health insurance, we’ve got you covered!
- The opportunity to follow courses and trainings to become a better you
- Annual sports day, team events, lunch walks …
- And at the end of every month, we will transfer money to your bank account!
Do you feel like you’re the ideal person for the job?