Tuesday October 04, 2016

4 secrets all great brand logos have in common

If we were to ask you to draw the Nike logo, would you be able to do it (pun intended)? How about the McDonalds logo? And the Mercedes-Benz logo? Chances are you’d sketch all three of them flawlessly without thinking. That’s because they all have one thing in common: they’re fantastic examples of great brand logos. Are you a graphic designer looking to create the next great brand logo destined for the hall of fame? Then we’ve got a few tips lined up for you!

1.Simplicity

Ask yourself, would your logo still be recognizable without the brand name? If the answer is ‘yes’, you’re on the right track! A great brand logo is a logo that is both unique and simple.

2.Versatility

Evidently, your client will want to use their brand logo on a broad range of substrates. The trick here is to make sure your logo looks great both in colour (even in colours that aren’t part of your original design) and in black and white. Don’t forget to turn your design into a vector image so that your logo will always look great no matter how large or small the print.

3.Colour psychology

There is a solid reason why banks tend to use blue for their logos, or why you will never see a men’s brand’s logo have even the smallest speck of pink. It’s called colour psychology. People associate certain colours with certain meanings, and project those meanings onto the brand or product.

4.Colour conversion

Monitors display colours in RGB mode, while print processes use CMYK. Convert your colours before you deliver your logo design to your client so it doesn’t end up looking entirely different when they print it. Does your client insist on using a Pantone spot colour? Pantone spot colours are, unfortunately, impossible to recreate with CMYK but can be purchased as virtual libraries you can add to your design software.

Designing a great brand logo for less

Did you know? Using spot colours is quite expensive, so many graphic designers turn to Connect YOU to create Certified PDF files with spot colours converted to CMYK colours that approach spot colours when getting that exact match is not deemed necessary.

Check out Connect YOU

 

About Michael Reiher

Michael Reiher, Product manager at Enfocus

Overseeing our Connect product line, Michael brings the North American voice to the Enfocus Product management team in order to deliver even more innovative and valuable solutions to Enfocus customers.

Prior to joining Enfocus, Reiher was most recently the Director of Sales and Marketing for Dynagram. He previously held the positions of Senior Product Manager in the Adobe/Aldus Prepress Division at Adobe Systems, Inc.; Director of Marketing and Business Development at Imaging Partners, Inc.; General Manager at LizardTech, Inc.; Director of Marketing at Imation Publishing Software (Luminous Corp.); and Marketing Manager at Moore Corp., Interactive Marketing Solutions.

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