One of the greatest innovations in today’s large format printing industry, web-to-print is transforming the way printers do business. Or, better said, the way many printers could be doing business. Despite the endless opportunities web-to-print creates, poor system integration and a lack of awareness are still slowing down mass-market adoption considerably. This article lines up the most critical success factors for any web-to-print service.
Don’t just use a web-to-print system. Sell it!
While giving customers more control over their prints, web-to-print also relieves both printers and print buyers of various unnecessary hassles. It does wonders for your printing business’ bottom line as it significantly reduces prepress costs. But implementing web-to-print alone won’t make print buyers flock to your online ordering system. Educating customers on the benefits web-to-print offers them is vital.
Good to know: Switch effortlessly transforms your automation system into a web-to-print system.
4 crucial benefits of web-to-print
- The Switch Web Services Module enables printers to build a web-to-print system around their automation system. Set standard templates for customers to use when uploading jobs. It’s a nifty way to control the creation of their jobs during upload and to ensure all fonts, links, … are embedded correctly. So long, last-minute phone calls and lengthy email conversations. Hello, perfectly print-ready documents!
- Next to providing customers with an easy-breezy submission process, an efficient web-to-print system also automatically keeps them in the loop regarding the status of their jobs. Automatic notifications, anyone? Yes, please!
- Did you know Switch and PitStop Pro are practically made for each other? When a customer uploads a large format job that, for instance, requires grommet holes, Switch makes sure PitStop Pro adds the grommet holes automatically.
- Integrating Switch also reduces production time tremendously. Once uploaded, jobs are automatically sent to the right press in the most optimal order.