After obtaining a bachelor's degree in Graphic Arts, Piet started his career as a software support engineer at Esko. This immediately made him realize the vital importance of automation within an organisation.
Passionate about the web, he became an online marketer at Thomas More university college, gained a lot of digital marketing experience and re-joined Esko in the Enfocus business unit.
Today he's in charge of driving interest for the Enfocus automation solutions. As you're reading this after reading an entire article, he might think he succeeded...
Two pairs of eyes are better than one, right? Not necessarily. In fact, statistics show that the more people look for mistakes in a print job, the less errors they prevent.
Getting a print to stand out is no easy feat. Are you a marketeer, graphic designer or printer looking to pull out all the stops and get creative? We’ve already discussed the amazing effects you can achieve by printing on unusual substrates, so of course, we just couldn’t resist putting together a top five of creative inks for you to try out as well …
There’s no denying it: color combinations are crucial when it comes to brand recognition. Logos, advertising campaigns and general identities rely on specific and consistent colors in order to be successful. Graphic designers and marketers spend a significant amount of time building a palette that will look awesome on a variety of output mediums, from packaging and promotional material to website graphics. So, what does PitStop have to do with this, you ask? Dependable content, that’s what!
There’s a lot more to the humble PDF than meets the eye. All may appear calm on the surface but so much can go wrong along the journey from your screen to the printer. Since quite a few PDF creators are unaware of this, printers often need to spend precious time editing their clients’ PDFs to get them print-ready and, understandably, there are some printers who would prefer to avoid all that fuss and simply accept Certified PDFs only.
Are you tired of seeing the vivid colors on your screen turn into a muddy brown once printed, or having objects “rubber stamp” themselves on opposing pages of a book or magazine? No worries. This article tells you all you need to know about excess ink coverage and how to solve the issue in a heartbeat.
Print campaigns are a must if you want to get noticed offline but getting your prints to really stand out is another thing entirely. So, it is time to put your creative hat on and, rather than just looking at creative words and images, consider your substrate options. The choice these days is huge and since consumers are bombarded with hundreds of ads every day, why not wow them with an eye-catching substrate? To help you get started, we’ve put together a list of substrates that are definitely worth trying.
“This is going to look amazing”, thought the client when he sent his file to the printer. But when he finally got his prints, they looked anything but spectacular. “What happened? That picture looked amazing on my monitor”, he wondered. Low image resolution is what happened — it transformed the client’s beautiful photograph into a blurry mess.
If you’re new to the printing industry and have a keen eye for detail, you’re probably wondering what those little color bars and bullseye symbols in newspapers are for. And if you’re interested in logo design, chances are you can’t help but ask yourself why the Enfocus logo looks a bit like those bullseye symbols (or like the BMW logo, if you’re a car fanatic). In this article we explain all about old-skool preflighting, and you’ll find out why the Enfocus logo looks the way it does (spoiler alert: it has absolutely nothing to do with cars).
There is no way around it: the future of print lies in automation. Automating print workflows reduces errors, maximizes throughput and allows shorter runs to remain profitable. Jumping onto the automation bandwagon, however, is easier said than done – especially if your printing business is new to the concept. Which boxes should the ultimate print automation software tick? Read on to find out!
Print is dead. Long live print! Online advertising may be on the rise, but there is no reason why print ads can’t be just as effective. After all, as is the case with so many things in the advertising industry, a great-looking design makes all the difference. Are you a graphic designer or marketeer looking for inspiration for your next print ad? Take these tips to heart and your clients – and their customers – will be blown away!