Tuesday September 19, 2017

5 eye-catching substrates for creative print advertising

Print campaigns are a must if you want to get noticed offline but getting your prints to really stand out is another thing entirely. So, it is time to put your creative hat on and, rather than just looking at creative words and images, consider your substrate options. The choice these days is huge and since consumers are bombarded with hundreds of ads every day, why not wow them with an eye-catching substrate? To help you get started, we’ve put together a list of substrates that are definitely worth trying.

1. Aluminum

An aluminum substrate is the way to go if you want to create ‘brilliant’ prints that can take a beating. Contrary to paper prints, aluminum prints are weather-resistant and do not fade. The vibrant colours and luminescence you get with aluminum prints are very impressive to look at. 

2. Mirror board

Evidently, mirror board is more prone to damage than aluminum but in terms of appearance, mirror board is the perfect alternative to an aluminum substrate. It has the same reflective qualities but is more affordable and less heavy. 

3. Carpet

Printed carpets are a tried-and-tested method to flaunt company logos, ads and more on a large scale. Large format printing on carpets is perfect for stores, showrooms, trade shows and all kinds of big-scale events. 

4. Linoleum

If you’re in love with the idea of using floors as ad space but don’t like the idea of footprints and spills ruining your work, you can always fall back on linoleum. It may be considered a little less luxurious than carpeting but high quality large format printers can yield amazing results — and for sure it is much easier to clean! 

5. Wood

Doors, signs, table tops… if it’s made of wood it can be printed upon! Apply a white background to achieve full-colour graphics or print directly onto the wood, so that the grain shows through if you’re after a more special effect. 

Picture-perfect print advertising

Printing ads onto unusual substrates yields amazing results, but it does come with a price. Avoid ruining expensive substrates by preflighting your files with PitStop Pro.  It checks your PDF files for errors and corrects them if needed.


About Piet De Pauw

After obtaining a bachelor's degree in Graphic Arts, Piet started his career as a software support engineer at Esko. This immediately made him realize the vital importance of automation within an organisation.

Passionate about the web, he became an online marketer at Thomas More university college, gained a lot of digital marketing experience and re-joined Esko in the Enfocus business unit.

Today he's in charge of driving interest for the Enfocus automation solutions. As you're reading this after reading an entire article, he might think he succeeded...

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