Friday December 07, 2018

Soft proofing: the browser is where the magic happens!

Topics: Automation

Soft proofing is nothing new. Most print customers are used to proofing jobs by email and find it pretty convenient to boot. Sure, they may have some questions or remarks regarding color accuracy or what might happen to their layers in the RIP. But for the most part – and this is especially true in the case of digital print – customers are comfortable giving printers the green light based on what they see in a PDF soft proof. However, there are some bees in the prepress bonnet when it comes to administering soft proofs via email. Is it time for a browser-based alternative? Yes! And it already exists, fancy that. Read on to discover all about the Enfocus PDF Review Module.

No more file size restrictions

Sending PDF files for proofing by email attachment is easy-breezy. Provided the files are not too big, that is. “Then why not simply resort to FTP or some other online file sharing service?”, the prepress operator wondered. Great question! Allow us to answer it with another great question: doesn’t creating a low-resolution soft proof defeat the whole point of providing the customer with an accurate image of what their final print will look like? Yep, it does.

The benefits of online soft proofing

Okay, so let’s get past all of the inherent hassles of dealing with PDF proof mechanics and have a look at proofing through the eyes of the customer. First, the customer must download the file, unzip the download and open the PDF. The next step is inspecting the proof with Acrobat tools using the who-knows-what view settings.

Enter in-browser proofing. Here’s why:

1. It’s always ‘on’

Customers can inspect proofs whenever it suits them and no longer have to rely on prepress to fix possible issues with attachments or uploading.

2. (Almost) any device will do

Online proofs can be viewed from any device that can render HTML, whether it be mobile, tablet or laptop, as the process simply takes place in a browser.

3. Print-ready accuracy

An online proofing system displays the ready-to-print PDF in detail, leaving no doubts about the printed piece whatsoever.

4. No downloading involved

That’s right! No downloading, no unzipping, no opening in apps and no struggling to figure things out.

5. Faster feedback

Using online proofing in an automated workflow significantly reduces the turnaround of proofs to customers and gets the proof approvals back to the printer much, much faster.

6. Automatic routing

Once the proof is approved (or rejected), the system can route the PDF file toward the next step in the workflow.

7. Status tracking

Every time a proof is edited or commented on, the system captures the change which makes it easier for production to track the status of the proof in question.

8. Branding opportunities

The PDF Review Module user interface can be branded to become a full-fledged extension of your business.

How our online PDF proofing system works

With the PDF Review Module, Enfocus has created a complete online proofing system for PDF. Check out how it works and don’t hesitate to contact us!

See how it works

See how your customers will experience online PDF approval.

Upload a PDF file, or opt for our sample file, and get a viewing link delivered to your inbox.

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About Andrew Bailes-Collins

PitStop Pro 2018

Andrew Bailes-Collins is Senior Product Manager at Enfocus.

He graduated from what is now the London College of Communications and went on to serve an apprenticeship as a compositor. He has worked for a number of vendors in the printing and publishing sector, including Scangraphic, Apple and DuPont/Crosfield.

Andrew has been Prepress Manager for several high-quality printing companies in London, managing the change from conventional production techniques to digital. An early adopter of computer-to-plate and PDF workflow, Andrew then worked at OneVision Software for ten years. Initially based in the UK, before rising through the company to become Head of Product Management Europe at their head office near Munich in Germany.

Andrew joined Enfocus and moved to Belgium in 2011 and is the Senior Product Manager responsible for the PitStop family of products. He is also the Technical Officer for the Ghent Workgroup and Co-Chair of the GWG specifications sub-committee.

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