Print campaigns are a must if you want to get noticed offline but getting your prints to really stand out is another thing entirely. So, it is time to put your creative hat on and, rather than just looking at creative words and images, consider your substrate options. The choice these days is huge and since consumers are bombarded with hundreds of ads every day, why not wow them with an eye-catching substrate? To help you get started, we’ve put together a list of substrates that are definitely worth trying.
Work hard, play hard — that's the rule right? Well, a lot of fun and great business was had at PRINT 17 this year. Here is a selection of images taken during the show (including some fun behind the scene ones too).
Thanks to everyone who stopped by our booth and to all our partners and friends in the industry!
Print 2017 started this past Sunday, and the crowd is full of energy this year as they search for solutions to improve their print business.
At the Enfocus booth (#255) the energy from attendees has been extremely high. From the opening of the show on Sunday through Monday, it’s been a non-stop flow of attendees stopping by to learn anything from what’s new with Pitstop Pro, to trying to solve an automation challenge. In particular, there’s been lots of interest and excitement about the new PDF Review Module for Switch 2017.
“This is going to look amazing”, thought the client when he sent his file to the printer. But when he finally got his prints, they looked anything but spectacular. “What happened? That picture looked amazing on my monitor”, he wondered. Low image resolution is what happened — it transformed the client’s beautiful photograph into a blurry mess.
If you’re new to the printing industry and have a keen eye for detail, you’re probably wondering what those little color bars and bullseye symbols in newspapers are for. And if you’re interested in logo design, chances are you can’t help but ask yourself why the Enfocus logo looks a bit like those bullseye symbols (or like the BMW logo, if you’re a car fanatic). In this article we explain all about old-skool preflighting, and you’ll find out why the Enfocus logo looks the way it does (spoiler alert: it has absolutely nothing to do with cars).
There is no way around it: the future of print lies in automation. Automating print workflows reduces errors, maximizes throughput and allows shorter runs to remain profitable. Jumping onto the automation bandwagon, however, is easier said than done – especially if your printing business is new to the concept. Which boxes should the ultimate print automation software tick? Read on to find out!