Getting a print to stand out is no easy feat. Are you a marketeer, graphic designer or printer looking to pull out all the stops and get creative? We’ve already discussed the amazing effects you can achieve by printing on unusual substrates, so of course, we just couldn’t resist putting together a top five of creative inks for you to try out as well …
There’s no denying it: color combinations are crucial when it comes to brand recognition. Logos, advertising campaigns and general identities rely on specific and consistent colors in order to be successful. Graphic designers and marketers spend a significant amount of time building a palette that will look awesome on a variety of output mediums, from packaging and promotional material to website graphics. So, what does PitStop have to do with this, you ask? Dependable content, that’s what!
There’s a lot more to the humble PDF than meets the eye. All may appear calm on the surface but so much can go wrong along the journey from your screen to the printer. Since quite a few PDF creators are unaware of this, printers often need to spend precious time editing their clients’ PDFs to get them print-ready and, understandably, there are some printers who would prefer to avoid all that fuss and simply accept Certified PDFs only.
Are you tired of seeing the vivid colors on your screen turn into a muddy brown once printed, or having objects “rubber stamp” themselves on opposing pages of a book or magazine? No worries. This article tells you all you need to know about excess ink coverage and how to solve the issue in a heartbeat.
Print campaigns are a must if you want to get noticed offline but getting your prints to really stand out is another thing entirely. So, it is time to put your creative hat on and, rather than just looking at creative words and images, consider your substrate options. The choice these days is huge and since consumers are bombarded with hundreds of ads every day, why not wow them with an eye-catching substrate? To help you get started, we’ve put together a list of substrates that are definitely worth trying.
“This is going to look amazing”, thought the client when he sent his file to the printer. But when he finally got his prints, they looked anything but spectacular. “What happened? That picture looked amazing on my monitor”, he wondered. Low image resolution is what happened — it transformed the client’s beautiful photograph into a blurry mess.