Who is the millennial consumer? Born between 1980 and 2000, millennials grew up addicted to technology, and indeed spend their days with their noses buried in their smartphones. Remarkably though, and fortunately for the print industry, the millennial generation also has a thing for print. Not because it’s hip to be old-school but because they often feel that print makes it easier to absorb information. Add to that the fact that millennials will make up 75 percent of the workforce by 2030, and printers have no choice but to start making their business millennial-friendly.
Stress and burnout are becoming a rather common phenomenon in the workplace. Especially in fast-paced work environments where time is money, errors can’t be afforded and repetitive tasks are prioritized over creativity and imagination. Sounds like your prepress division? You may be onto something.
Adopting and sustaining a smooth workflow is crucial for any business. Commercial printers in particular are challenged by an increasing demand for short runs and custom jobs – and simply investing in extra hardware just doesn’t cut it anymore. Unless workflows are optimized, the following bottlenecks will occur and lead any printing business to chaos.
More and more offset printing companies are adopting digital print technology. Those who don’t are starting to question whether they should do so, at least for certain types of jobs. According to a global study by Smithers Pira, the future of the digital printing market is looking bright, to say the least.
At Enfocus, we’ve been working hard on the business itineraries of both Switch and PitStop — two proven solutions that have earned their stripes at small and big print sites all over the globe. Last week, together with our product management team, I saw first-hand how the Enfocus solutions are benefiting the US graphic arts market during our week-long visit to Chicago for PRINT 17.
Print 2017 started this past Sunday, and the crowd is full of energy this year as they search for solutions to improve their print business.
At the Enfocus booth (#255) the energy from attendees has been extremely high. From the opening of the show on Sunday through Monday, it’s been a non-stop flow of attendees stopping by to learn anything from what’s new with Pitstop Pro, to trying to solve an automation challenge. In particular, there’s been lots of interest and excitement about the new PDF Review Module for Switch 2017.