Choosing between serif vs sans serif is an age-old dilemma that still fazes many printers and graphic designers. Or, better said, it has been a dilemma ever since someone invented the first sans serif type, somewhere around 1925. Rumor has it, it had something to do with the Bauhaus Dessau designed by Herbert Bayer. Anyway, contrary to what many readers assume, the serif vs sans serif issue is not just a matter of taste. There is a strong case to be made for both types of font, depending on the context they’re used in.
Getting a print to stand out is no easy feat. Are you a marketeer, graphic designer or printer looking to pull out all the stops and get creative? We’ve already discussed the amazing effects you can achieve by printing on unusual substrates, so of course, we just couldn’t resist putting together a top five of creative inks for you to try out as well …
Designing a successful poster is no easy feat. There are millions of posters out there competing for the public's attention. What’s more, designing a great poster is a threefold challenge: It not only has to have immediate impact and stop busy consumers in their tracks, it must also contain relevant "take-aways", the information that inspires the viewer to take a desired action. And last but not least, the design has to look equally awesome in large format as it does in regular print.
Are you tired of seeing the vivid colors on your screen turn into a muddy brown once printed, or having objects “rubber stamp” themselves on opposing pages of a book or magazine? No worries. This article tells you all you need to know about excess ink coverage and how to solve the issue in a heartbeat.
When you open a PDF file and the application tells you that there are missing fonts, you know that there’s trouble ahead. Not only will the PDF not display properly on screen, you can also forget about getting a print that looks the way the creator of the file intended. But, luckily for you, you’re not the first person to come across the problem of missing fonts in PDFs. This article explains why missing fonts occur and how you can fix the problem in a jiffy!
Print campaigns are a must if you want to get noticed offline but getting your prints to really stand out is another thing entirely. So, it is time to put your creative hat on and, rather than just looking at creative words and images, consider your substrate options. The choice these days is huge and since consumers are bombarded with hundreds of ads every day, why not wow them with an eye-catching substrate? To help you get started, we’ve put together a list of substrates that are definitely worth trying.