Choosing between serif vs sans serif is an age-old dilemma that still fazes many printers and graphic designers. Or, better said, it has been a dilemma ever since someone invented the first sans serif type, somewhere around 1925. Rumor has it, it had something to do with the Bauhaus Dessau designed by Herbert Bayer. Anyway, contrary to what many readers assume, the serif vs sans serif issue is not just a matter of taste. There is a strong case to be made for both types of font, depending on the context they’re used in.
Brochures are not just about getting a message across. They’re about giving customers a tangible extension of a brand experience. Arguably one of the biggest challenges of designing a brochure is the fact that the information they present is time-sensitive. So, as a designer, you really need to pull out all the stops to achieve that wow impact and create something memorable. What’s more, no matter how great the design, the printing process is what really determines whether a brochure is going to be perceived as high-quality.
Getting white or light-colored text to really take center stage on a dark background can be one tricky task. In fact, reversed type or knockout text, as printers like to call it, not coming out right is one of the ten most common printing errors. Fortunately, printing reversed type is not just a matter of keeping your fingers crossed. There is plenty you can do in the prepress stage to get those white elements looking just as great in print as they do on screen.
Getting a print to stand out is no easy feat. Are you a marketeer, graphic designer or printer looking to pull out all the stops and get creative? We’ve already discussed the amazing effects you can achieve by printing on unusual substrates, so of course, we just couldn’t resist putting together a top five of creative inks for you to try out as well …
Designing a successful poster is no easy feat. There are millions of posters out there competing for the public's attention. What’s more, designing a great poster is a threefold challenge: It not only has to have immediate impact and stop busy consumers in their tracks, it must also contain relevant "take-aways", the information that inspires the viewer to take a desired action. And last but not least, the design has to look equally awesome in large format as it does in regular print.
Are you tired of seeing the vivid colors on your screen turn into a muddy brown once printed, or having objects “rubber stamp” themselves on opposing pages of a book or magazine? No worries. This article tells you all you need to know about excess ink coverage and how to solve the issue in a heartbeat.