19 Sep 2017 by Piet De Pauw

5 eye-catching substrates for creative print advertising

Print campaigns are a must if you want to get noticed offline but getting your prints to really stand out is another thing entirely. So, it is time to put your creative hat on and, rather than just looking at creative words and images, consider your substrate options. The choice these days is huge and since consumers are bombarded with hundreds of ads every day, why not wow them with an eye-catching substrate? To help you get started, we’ve put together a list of substrates that are definitely worth trying.



18 Aug 2017 by Piet De Pauw

5 reasons why PDF will always be successful

When VHS made its way to the home video industry in the early 1990s, everyone was in awe. The same thing happened when Adobe introduced PDF to the world only a few years later. But while VHS soon found itself replaced with DVD, followed by Blu-ray and live streaming, PDF is still around after almost a quarter of a century. Will this popular file format still be considered just as awesome another 25 years from now? We have five reasons to be confident that the answer is yes!

11 Aug 2017 by Piet De Pauw

Dummy text that’s not for dummies

Lorem ipsum is probably the oldest filler text in the world. It’s a dummy text that makes perfect sense – because it makes no sense at all. Although the words are Latin, the text as a whole is just a bunch of mumbo jumbo. And it’s supposed to be exactly that, allowing viewers to focus on a design or page layout without getting distracted by the meaning of words. Here are a few non-filler words on how lorem ipsum came to exist and why this dummy text should be kept out of reach of dummies…

4 Aug 2017 by Piet De Pauw

7 famous fonts determining the typeface of history

There are some fonts that we simply love to hate and some we cannot live without. Everyone has a favourite but we've picked out the 7 notable fonts we think deserve a place in the history books…​

3 May 2017 by Piet De Pauw

6 tips for a great sticker design that sticks out 

Stickers are as old as advertising itself. Well, almost. Did you know that the first sticker was created by R. Stanton Avery in 1935? Or at least that’s what is commonly assumed. Anyway, what we’re trying to say is that if you want to get your brand to stick out (pun intended), a great sticker design will go a long way. You know, for your labels. Or your customers’ car bumpers. Or, why not, to cover that huge wall in your reception area. So, let’s get started!