How prepress automation can help online printers in the price war
Online printing is facing a very aggressive price war today, with a scissor effect caused by, on one hand, increase of acquisition costs, and on the other hand, decrease of price and promotions.
But online printing remains a growing sector in printing, compared to traditional sales channels. In that context, many printers are entering web-to-print, but don't know how to increase their margin value or be able to lower their prices without impacting their margin.
Automated prepress workflows, and optimized ganging are a great way to generate value, both from customer and financial perspectives.
About Ludovic Martin
Former Art Director and Graphic Designer, I started working as project manager for web-to-print system almost 15 years ago.
I’ve been in charge of Marketing Strategy at Exaprint, one of the leading online printing company in Europe, for 5 years.
Since 2017, I’m working as a consultant in eCommerce and web-to-print strategy. I’ve published various books and market studies about online printing.