The role of print media in the modern marketing mix

The importance of print may have been neglected in our over-digitized society.

There is certainly a wrong perception of print products in various areas. In this session, VIGC shows that print that is used in the right way has enormous added value in the marketing mix.

By presenting interesting figures and nice cases you will be completely 'into print' at the end of the presentation.

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About Jos Steutelings

Jos has been active in the graphic arts industry for more than 20 years. After his higher education at the HIGRO (current Artevelde University College) in Ghent, he started his career at Concentra Media (current Mediahuis). In this period he went through various steps in the prepress department.

He has more than 15 years of experience in managing teams and optimizing graphic processes as a prepress manager and process manager.

He has been working at VIGC (Flemish Innovation Center for Graphic Communication) since 2014. First as a senior innovation consultant where, among other things, he was project manager for the online print project. He also helped to transform VIGC into a modern and customer-oriented innovation center and network organization.

Since April 2019, Jos has been responsible for the day-to-day management of VIGC as managing director. In this position he mainly wants to promote innovation and entrepreneurship within Belgian and Dutch graphic arts companies.

You can contact Jos for general questions about the graphic arts industry and the VIGC, but also for specific questions about process optimization, online print/web-to-print and change management.