Guided tour of the world of variable data printing & cross-media marketing
Justin Laneau, product specialist, EFI
Join us for a guided tour through the world of Variable Data Printing. Experience how to expand your horizons, customize a trip itinerary exactly to your needs and choose your own destination for success.
What you'll learn
- What is Variable Data Print?
- Why is it important to your business?
- How to enable marketing services functionality to allow clients to define, develop, order, track and manage multi-touch, multi-channel marketing campaigns easily.
- Control the messaging each recipient receives.
- Create unique solutions for clients.
Who can benefit from this session?
- Digital-focused, marketing & direct mail-focused commercial printers
- Offset-focused commercial printers making the transition into digital
- Marketing & marketing-focused print management companies
- In-Plants migrating to marketing services to maintain their relevance
About Justin Laneau
Justin started with OPS in 2009 as a Sales Development Manager, W2P solution. With the 2012 EFI acquisition of OPS Justin took on the responsibility of Product Specialist supporting all EFI W2P applications in Eastern Region.
Related sessions
- Virtual prepress expedition
- Tame the command line jungle with automation
- Letting your data flow your work
- Lions, tigers and... frogs? Oh my! Surviving, thriving, and winning in the web-to-print jungle
- Database integration with Enfocus Switch
- How to enter the web-to-print 2.0 jungle
- Leveraging XML, SQL and scripting to build robust workflows