“We always hear print is dead, but the truth is print is very viable. It’s not just about ‘how many pieces of paper can I get off the end of the press’ anymore. It’s about looking what’s out there, being creative and using print to add value in so many different areas”, print industry experts Cary Sherburne and David Zwang concluded during the Enfocus’ Virtual Safari 3.0 after having attended drupa 2016. This article provides an overview of the most innovative print technologies and trends they spotted.
If you’re even slightly involved in advertising or marketing, we needn’t convince you that colour greatly affects consumer behaviour. Do you think you know all the dos and don’ts when it comes to colour, brands and packaging? Read our overview and find out!
A lot of time, effort and money goes into prepress processes, so naturally you want to get that final print right the first time. If you want to keep errors at bay to reduce prepress costs to an absolute minimum, you’ve come to the right address. Take these golden tips to heart, sit back and watch your prepress processes become more cost-effective than ever.
Print professionals and enthusiasts around the world, rejoice! Today, October 19, is International Print Day. A time to be grateful for the amazing technological advancements the print industry has benefited from throughout the years – and the perfect moment to thank the people who made it all possible.
If we were to ask you to draw the Nike logo, would you be able to do it (pun intended)? How about the McDonalds logo? And the Mercedes-Benz logo? Chances are you’d sketch all three of them flawlessly without thinking. That’s because they all have one thing in common: they’re fantastic examples of great brand logos. Are you a graphic designer looking to create the next great brand logo destined for the hall of fame? Then we’ve got a few tips lined up for you!