Print is dead. Long live print! Online advertising may be on the rise, but there is no reason why print ads can’t be just as effective. After all, as is the case with so many things in the advertising industry, a great-looking design makes all the difference. Are you a graphic designer or marketeer looking for inspiration for your next print ad? Take these tips to heart and your clients – and their customers – will be blown away!
Print and communications specialist, DG3 has been using Enfocus software for many years. So, when faced with the challenge of implementing client specific workflows — without increasing costs — DG3 was happy to turn to UK Enfocus reseller, Colour Engine for help.
When VHS made its way to the home video industry in the early 1990s, everyone was in awe. The same thing happened when Adobe introduced PDF to the world only a few years later. But while VHS soon found itself replaced with DVD, followed by Blu-ray and live streaming, PDF is still around after almost a quarter of a century. Will this popular file format still be considered just as awesome another 25 years from now? We have five reasons to be confident that the answer is yes!
The printing industry may be booming, but it’s not without challenges. Unless printers are willing to part with traditional business models and explore new technologies, the ever-increasing demand for short runs and custom printing will create many bottlenecks. Turning a profit will become virtually impossible if these bottlenecks persist. The key for print businesses to remain viable in the future is print automation: doing more with less by streamlining workflows and reducing human touch-points wherever possible.
Lorem ipsum is probably the oldest filler text in the world. It’s a dummy text that makes perfect sense – because it makes no sense at all. Although the words are Latin, the text as a whole is just a bunch of mumbo jumbo. And it’s supposed to be exactly that, allowing viewers to focus on a design or page layout without getting distracted by the meaning of words. Here are a few non-filler words on how lorem ipsum came to exist and why this dummy text should be kept out of reach of dummies…
As the seasons change, so do the colors that shape them. With summer in full swing, we turn our attention to the colors of the season and look at the Pantone spring/summer updates for some seasonal inspiration.
