Choosing between serif vs sans serif is an age-old dilemma that still fazes many printers and graphic designers. Or, better said, it has been a dilemma ever since someone invented the first sans serif type, somewhere around 1925. Rumor has it, it had something to do with the Bauhaus Dessau designed by Herbert Bayer. Anyway, contrary to what many readers assume, the serif vs sans serif issue is not just a matter of taste. There is a strong case to be made for both types of font, depending on the context they’re used in.
Using black ink for offset printing can be a tricky business. We’ve all been there, scratching our heads when we see a supposedly jet black area turn out grayish, greenish or even bluish in print. Fortunately, graphic designers and printers have a few tricks up their sleeves to solve this common printing problem and create what is known in the printing industry as rich black or deep black.
There’s no denying it: color conversion is key when it comes to brand recognition. Graphic designers and marketeers use it all the time because getting that one particular shade that looks so awesome on screen looking exactly the same on logos and objects and textile and packaging and posters is challenging, to say the least – hence the need for proper color conversion! What does PitStop have to do with this, you ask? Playing it safe, that’s what!
Not all files are suitable for large print, and even the smallest mistake can become a very expensive problem. More often than not, large format prints are printed on pricy materials such as vinyl or plastic and require special, costly ink that is able to withstand inclement weather.
Have you ever sent a perfect looking PDF file to your printer, only to receive the job back with unwanted white edges? Then you probably forgot to include a bleed area. PitStop product manager Andrew Bailes-Collins talks about this issue, and how you can avoid it.