Using the PDF Review Module, ZeroPlus is now creating and sending proofs to customers in minutes and getting them turned around to them in less than an hour. The process is much easier for their customers who no longer have to download, unzip, inspect and return an email.
After a quarter of a century, PDF is still around. Will the popular file format still be considered just as awesome another twenty-five years from now? Our bet is yes! We even dare say that PitStop played a big part in its adoption in our industry. Don’t believe us? Let history convince you otherwise!
Choosing between serif vs sans serif is an age-old dilemma that still fazes many printers and graphic designers. Or, better said, it has been a dilemma ever since someone invented the first sans serif type, somewhere around 1925. Rumor has it, it had something to do with the Bauhaus Dessau designed by Herbert Bayer. Anyway, contrary to what many readers assume, the serif vs sans serif issue is not just a matter of taste. There is a strong case to be made for both types of font, depending on the context they’re used in.
Brochures are not just about getting a message across. They’re about giving customers a tangible extension of a brand experience. Arguably one of the biggest challenges of designing a brochure is the fact that the information they present is time-sensitive. So, as a designer, you really need to pull out all the stops to achieve that wow impact and create something memorable. What’s more, no matter how great the design, the printing process is what really determines whether a brochure is going to be perceived as high-quality.
Getting white or light-colored text to really take center stage on a dark background can be one tricky task. In fact, reversed type or knockout text, as printers like to call it, not coming out right is one of the ten most common printing errors. Fortunately, printing reversed type is not just a matter of keeping your fingers crossed. There is plenty you can do in the prepress stage to get those white elements looking just as great in print as they do on screen.