Design Tops Up Value
The trend in print, for printers that want to be successful, is to provide design.
Do it yourself.
Production design departments.
Digital design from key art.
All are value-added services that raise value.
In many cases, they can increase profit on a given job by creating files with automated processes that will print to the client’s creative expectations and run without error.
About Robert Godwin
Robert is always looking for compelling stories about the print industry and the people who comprise this dynamic industry. His range of direct experience includes the deployment of technology for graphic arts workflows, brand management of e-commerce Web2Print, corporate brand portal management, creative approval workflows and online collaboration for distributed work environments. He focuses on the graphic communications industries and regularly publishes articles on industry trends with INKISH.news.
Robert’s experience as a college professor teaching graphic arts, design, and commercial photography provides uniquely qualified insights to the creative process of ideation, workflow and end products for both digital and analog marketing media.
A Six Sigma Black Belt with a BA in Fine Art and an MBA in Marketing provide a comprehensive understanding of the relationship between art and business