Switch Product Manager, Toon Van Rossum has been working at Enfocus for 7 years, in several roles (customer service, QA and software development) after obtaining his bachelor degree in Graphic Arts.
Using his deep knowledge and passion for Switch and technology in general, Toon is in charge of strengthening the Switch product and architecture, ensuring it keeps up with the ever-changing market requirements.
Who is the millennial consumer? Born between 1980 and 2000, millennials grew up addicted to technology, and indeed spend their days with their noses buried in their smartphones. Remarkably though, and fortunately for the print industry, the millennial generation also has a thing for print. Not because it’s hip to be old-school but because they often feel that print makes it easier to absorb information. Add to that the fact that millennials will make up 75 percent of the workforce by 2030, and printers have no choice but to start making their business millennial-friendly.
Stress and burnout are becoming a rather common phenomenon in the workplace. Especially in fast-paced work environments where time is money, errors can’t be afforded and repetitive tasks are prioritized over creativity and imagination. Sounds like your prepress division? You may be onto something.
Adopting and sustaining a smooth workflow is crucial for any business. Commercial printers in particular are challenged by an increasing demand for short runs and custom jobs – and simply investing in extra hardware just doesn’t cut it anymore. Unless workflows are optimized, the following bottlenecks will occur and lead any printing business to chaos.
Picture this: You’re reading an article on automation because you’re genuinely interested and respect the people involved. Suddenly you’re giggling like a child because they mention your product. Not only that, they mention it in the best way possible: “Switch is the Swiss Army knife of applications”.