In the commercial print industry, traditional job processing has hit a wall. Short-run jobs are increasing, turnarounds are shrinking, and manual file handling is becoming a major bottleneck.
Bennett Graphics, a commercial printer based in Atlanta, Georgia, hit this exact wall. They realized their traditional processes could no longer keep pace with market demands. By partnering with Enfocus and implementing Enfocus Switch, they transformed their operations, protected their profit margins, and freed their sales team to focus entirely on growth.
The Business Challenge: The Burden of Manual File Management
As job sizes shrank and velocity increased, Bennett Graphics faced a critical operational challenge. Their team was spending three to four hours processing complex incoming files for label jobs.
When a job only generates $1,000 in revenue, you cannot afford to absorb hours of prepress labor, nor can you pass that high cost along to the customer.
You just can't process 1,000 jobs a week as a human, I can't read 1,000 job tickets in a week and understand what's been given to me. It can really create a huge burden for your team if you don't automate.
Adam Seiz, Director of Process Improvement, Bennett Graphics
The leadership team tasked their operations department with finding a technology that could handle the influx of files, reduce delivery times, and restore profitability to short-run work.
The Solution: Seamless Automation with Enfocus Switch
Bennett Graphics chose Enfocus Switch to automate their label workflow, and the platform quickly expanded into other areas of the business.
Switch acts as the central router for their incoming data and files. The software seamlessly connects their storefront, third-party software integrations, and production presses. Today, the company utilizes Switch to handle several critical workflows:
- Print-on-Demand: Switch receives files automatically and delivers them directly to the presses without human intervention.
- Mailing and Logistics: The platform manages specialized workflows for mailing lists, NCOA (National Change of Address) updates, and automated storefront alerts.
- Instant Client Onboarding: Instead of building workflows from scratch for every new client, the team copies existing templates in Switch and customizes specific features, speeding up onboarding.
Bringing Automation to Project Management
Following their success in the prepress department, Bennett Graphics introduced a basic preflight workflow for their project management team.
The workflow is built into the company's internal resource center. Project managers simply drop a PDF into the portal, and Switch handles the evaluation behind the scenes. Within seconds, the system generates a clear report highlighting missing fonts or low-resolution images. This instant feedback allows the team to address issues immediately, without ever occupying a prepress operator's valuable time.
It's the difference in being able to do the work for a profit and not being profitable at all.
Adam Seiz, Director of Process Improvement, Bennett Graphics
The Results: From 4 Hours to 15 Minutes
The impact of Enfocus Switch was immediate and dramatic. The results speak directly to the power of automated workflows:
| Metric | Before Enfocus Switch | With Enfocus Switch |
| Label Prepress Time | 3 to 4 hours | 15 minutes max |
| Turnaround Time | 2 to 3 days | Next-day capability |
| Output Consistency | At risk of human error | 100% consistent and accurate |
Protecting the Bottom Line
Reducing prepress time from hours to minutes saved substantial labor costs. It turned unprofitable short-run jobs into high-margin wins.
Empowering the Sales Team
Before implementing Switch, sales representatives split their time between managing clients and managing internal production processes. Now, automated workflows handle the production tracking. Sales reps can focus entirely on field work, winning new clients, and expanding their service offerings.
Eliminating Human Error
Switch executes tasks exactly as programmed every single time, ensuring a highly predictable and consistent output.
Looking Ahead
For Bennett Graphics, automation is a core pillar of their business strategy. Having mastered label workflows and automated preflighting, the team is continuously looking for new ways to leverage the platform.
As we dive more and more into what things can we automate, we're finding that a lot of times, Switch is the answer to that.
Adam Seiz, Director of Process Improvement, Bennett Graphics
