In the high-pressure world of print production, time is everything. Print service providers must navigate impossible deadlines while maintaining flawless quality. For Brazil-based Graphline, the challenge of keeping pace with demanding newspaper and magazine clients was real.
We sat down with the Graphline team to understand how they dramatically cut their processing times—from days to mere minutes—and transformed their prepress department into a model of automated efficiency using Enfocus Switch and PitStop.
The Prepress Problem: Speed and Scale
Before implementing their automated workflow, Graphline faced a common industry challenge: resource-intensive manual processing.
"If you look back 10 or 15 years ago, to process 100 advertisements in a single week, you would need about 50 people," explains Celso Costa - Owner of Graphline Media Productions. The sheer volume of file checking, correction, and preparation required a massive team and slow turnaround times.
The need for speed was critical. What used to be an acceptable two-day turnaround for processing an ad quickly became obsolete in a modern market. Graphline knew they had to find a solution that could deliver files in hours, or even minutes, to meet the pace of major publishers.
The Solution: A Seamless Integration of Enfocus Technology
Graphline found their answer in the powerful combination of Enfocus Switch (to automate the workflow) and Enfocus PitStop (to ensure file quality and correction).
This integrated system enabled Graphline to build a robust, automated workflow that handles file intake, quality checks, color profiling, and final certification without human intervention. The immediate result? An incredible reduction in manual labor.
"Today, we managed to reduce the cost and provide much more efficiency and visibility in the workflow. We now have only three people with the system implemented and automated."
Celso Costa - Owner of Graphline Media Production
This automation isn't just about saving labor; it's about shifting the focus of the prepress team from repetitive manual tasks to high-value quality assurance and strategic workflow management.
Transforming Turnaround Time: From Days to Minutes
The most dramatic benefit of the Switch and PitStop implementation has been the increase in speed and ability to meet last-minute demands.
| Metric | Before Enfocus | After Enfocus |
|---|---|---|
| Prepress Team Size | 50 people (for 100 ads/week) | 3 people |
| Ad Processing Time | Two days | One hour (or 5 minutes in certain cases) |
| Workflow State | Manual intervention required | Nearly 100% hands-off |
This operational efficiency allows Graphline to confidently meet the tightest deadlines, particularly for newspaper production where files often arrive just hours before press time.
The 15-Minute Game-Changer
A particular case stands out as a testament to the power of their new automated workflow.
"We had a specific case with a client in Ceará, for example. They sent us 120 newspaper pages at 9 PM. We were able to process all this material in 15 minutes. In 20 minutes, the files were already delivered to the newspapers."
Celso Costa - Owner of Graphline Media Productions
This level of speed—120 pages preflighted, corrected, and delivered in a quarter of an hour—is revolutionary. It allows Graphline's clients to push their deadlines later, giving them a competitive edge, all thanks to a reliable, automated workflow.
Uncompromising Quality and Certification
Beyond speed, the Enfocus solution ensures that files are always print-ready. The system automatically applies essential profiles for:
- Overprint and trapping settings.
- Color checking and correction.
- Screen and dot gain adjustments.
The result is a certified PDF file that meets all necessary parameters for quality, regardless of the final substrate—be it premium coated paper or high-speed newsprint. This unwavering quality commitment, delivered at high speed, provides a level of service that, in Graphline’s words, "is very much above the level the market offers."
Drive Your Own Automation Journey
Graphline's success story proves that sophisticated automation is no longer a luxury—it’s a necessity for competing in today's print market. By partnering with Enfocus, Graphline not only reduced their costs and optimized their resources but redefined what is possible in short-turnaround production.
