As the leading online printer in Morocco, 24hprint.ma (part of Imprimo) has built its reputation on expertise, variety—from business cards and flyers to complex packaging and labels—and a strong leadership position in Casablanca.
Following the COVID-19 pandemic, the company experienced a rapid surge in order volume, a testament to its successful web-to-print model. However, this success exposed a critical, unsustainable bottleneck: file processing.
"We saw our number of orders grow month after month... we knew we would hit a wall. If we maintained our growth, we would face a problem in order processing. We calculated that to handle 1,000 orders a day, we might need 100 people for file processing—it was impossible."
Nabil Raja, CEO of 24hprint.ma
The traditional manual workflow was crippling efficiency:
- An average order processing time was 20 minutes.
- Complex prepress jobs could sometimes take a half-day to finalize.
- Valuable production time was lost to machine stoppages between print runs, as operators had to step away to manually process the next file.
The Enfocus Strategy: Reliability and Freedom
24hprint.ma was already familiar with the power of Enfocus, utilizing individual PitStop licenses. The next logical step was adopting Enfocus Switch and PitStop Server to build a fully automated, scalable prepress ecosystem.
The strategic goal wasn't just to save time, but to eliminate the manual errors that kill machine uptime and to give clients the flexibility they demand.
PitStop: Empowering Customer Flexibility
The integration of PitStop profiles within the automated workflow was key to managing the notorious issue of declining customer file quality.
"With PitStop, what was great was that we didn't have to force our clients to send us files in a certain manner. We give our clients a certain freedom in how they choose to send us their PDFs... and we make the adjustments and modifications on PitStop to make the file printable."
Nabil Raja, CEO of 24hprint.ma
This approach transforms file correction from a conflict point into a value-added service, reducing the need for back-and-forth communication and ensuring a print-ready file in seconds.
Switch: The Engine of Uninterrupted Production
After a rapid integration process with their partner, Code Génétique, the effects of Enfocus Switch were immediate and transformative:
- Processing Time Slashed: The average file processing time for an order plummeted from 20 minutes to often just 1 or 2 minutes.
- Massive Capacity Gain: 24hprint.ma can now scale file processing by x4 or x5 without adding headcount, completely solving their growth bottleneck.
- Eliminating Stoppages: Switch ensures a constant stream of print-ready files, allowing expensive production machines to run without the lengthy stops previously required for manual prepress work.
The True ROI: Avoiding "False Investments"
For Nabil Raja, the primary benefit of automation was a strategic one: it protected the company from unnecessary capital expenditure.
"We needed 8 hours of effective production, but we were using 20 hours because of stoppages. Without Switch, we certainly would have made false investments in our machine fleet, increasing production capacity when we didn't need it yet."
Nabil Raja, CEO of 24hprint.ma
Enfocus Switch provided a crucial layer of efficiency that fully utilized their existing hardware, revealing that their true bottleneck wasn't the printing press, but the flow of files to the press.
For 24hprint.ma, the integration of Enfocus Switch and PitStop Server means they are no longer limited by processing time, enabling them to confidently pursue their goal of achieving 5X their current production capacity.
