In the highly competitive world of Print-on-Demand (PoD), speed, precision, and efficiency are not just advantages—they are requirements for survival. Based in São Paulo, Brazil, Print Park faced the ultimate test: how to rapidly transform from a traditional offset printer into a leading PoD reference in just one year, all while managing an unprecedented volume of unique files.
For Pedro Moura, CEO and Founder of Print Park, and Vittor, the company's Automation Specialist, the solution was clear: comprehensive workflow automation powered by Enfocus Switch and PitStop.
The PoD Revolution: From Thousands of Copies to Thousands of Titles
For 20 years, Print Park focused on the predictable, standardized world of editorial printing. However, a major market shift pushed them into Print-on-Demand, instantly flipping their production model:
"In offset printing, factories take one book model and print 5,000 copies. Here, we take one book model and we produce just one copy of it."
Pedro Moura, CEO and Founder of Print Park
This change meant managing a staggering influx of unique data. Today, Print Park produces 4,000 to 5,000 book titles a day, translating to approximately 200 unique files processed daily. Handling this volume manually was impossible for a smaller, growing team.
Unmatched Agility: The Enfocus Solution
To meet this new demand, Print Park integrated Enfocus Switch into their workflow a little over a year ago. The goal was to program standardization and reliability directly into the process.
Switch acts as the central brain, automating the production flow, while Enfocus PitStop steps in to ensure every file is print-ready.
"Basically, the prepress job is file verification. The PitStop acts on the files that are not within the standard."
Pedro Moura, CEO and Founder of Print Park
Real-World Results: The Two-Hour Turnaround
The true value of their automated workflow was demonstrated when a high-stakes request came in during a client meeting.
"A client was here in a meeting, and he asked us, 'Can you produce this book for me to take today?' In two hours, the meeting was at 11:00 AM, we went for lunch, and when we returned, the book was already in his hand."
Vittor, Print Park's Automation Specialist
This hyper-agile turnaround was made possible because the Switch flow already had all the necessary standards defined, allowing the system to instantly ingest the file, normalize it, and prepare it for printing without manual intervention.
Scaling Growth, Not Headcount
The most significant impact of the Enfocus solution has been on scalability and staffing.
The automation allows Print Park to handle their current massive volume with significantly fewer employees. As Vittor explains, without Switch:
"We would have to hire five or six people to manage the demand that one person handles here today."
Vittor, Print Park's Automation Specialist
Furthermore, the automation future-proofs their hiring process. Switch takes over much of the complex file normalization, meaning new hires do not need to possess 20 or 30 years of prepress experience. The system makes the transition easy and fast, embedding decades of print know-how into the workflow itself.
The pain of working without automation was proven when a system failure forced them back to a manual process, reducing their daily capacity from hundreds of files to just ten. It was a powerful reminder that automation is indispensable for modern PoD.
Achieving Competitive Superiority
In just one year, Print Park has achieved a competitive edge in the PoD market, outpacing larger, more established companies.
"Today, Print Park is agility and quality. That's what it takes for us to be different from what's already in the market."
Pedro Moura, CEO and Founder of Print Park
By partnering with Enfocus, Print Park successfully navigated a massive business transformation, demonstrating that strategic automation is the fastest route to market leadership in the dynamic world of Print-on-Demand.
