If you’re new to the printing industry and have a keen eye for detail, you’re probably wondering what those little color bars and bullseye symbols in newspapers are for. And if you’re interested in logo design, chances are you can’t help but ask yourself why the Enfocus logo looks a bit like those bullseye symbols (or like the BMW logo, if you’re a car fanatic). In this article we explain all about old-skool preflighting, and you’ll find out why the Enfocus logo looks the way it does (spoiler alert: it has absolutely nothing to do with cars).
There is no way around it: the future of print lies in automation. Automating print workflows reduces errors, maximizes throughput and allows shorter runs to remain profitable. Jumping onto the automation bandwagon, however, is easier said than done – especially if your printing business is new to the concept. Which boxes should the ultimate print automation software tick? Read on to find out!
Print is dead. Long live print! Online advertising may be on the rise, but there is no reason why print ads can’t be just as effective. After all, as is the case with so many things in the advertising industry, a great-looking design makes all the difference. Are you a graphic designer or marketeer looking for inspiration for your next print ad? Take these tips to heart and your clients – and their customers – will be blown away!
Print and communications specialist, DG3 has been using Enfocus software for many years. So, when faced with the challenge of implementing client specific workflows — without increasing costs — DG3 was happy to turn to UK Enfocus reseller, Colour Engine for help.
When VHS made its way to the home video industry in the early 1990s, everyone was in awe. The same thing happened when Adobe introduced PDF to the world only a few years later. But while VHS soon found itself replaced with DVD, followed by Blu-ray and live streaming, PDF is still around after almost a quarter of a century. Will this popular file format still be considered just as awesome another 25 years from now? We have five reasons to be confident that the answer is yes!
The printing industry may be booming, but it’s not without challenges. Unless printers are willing to part with traditional business models and explore new technologies, the ever-increasing demand for short runs and custom printing will create many bottlenecks. Turning a profit will become virtually impossible if these bottlenecks persist. The key for print businesses to remain viable in the future is print automation: doing more with less by streamlining workflows and reducing human touch-points wherever possible.
