Picture this: You’re reading an article on automation because you’re genuinely interested and respect the people involved. Suddenly you’re giggling like a child because they mention your product. Not only that, they mention it in the best way possible: “Switch is the Swiss Army knife of applications”.
More and more offset printing companies are adopting digital print technology. Those who don’t are starting to question whether they should do so, at least for certain types of jobs. According to a global study by Smithers Pira, the future of the digital printing market is looking bright, to say the least.
At Enfocus, we’ve been working hard on the business itineraries of both Switch and PitStop — two proven solutions that have earned their stripes at small and big print sites all over the globe. Last week, together with our product management team, I saw first-hand how the Enfocus solutions are benefiting the US graphic arts market during our week-long visit to Chicago for PRINT 17.
Print campaigns are a must if you want to get noticed offline but getting your prints to really stand out is another thing entirely. So, it is time to put your creative hat on and, rather than just looking at creative words and images, consider your substrate options. The choice these days is huge and since consumers are bombarded with hundreds of ads every day, why not wow them with an eye-catching substrate? To help you get started, we’ve put together a list of substrates that are definitely worth trying.
Work hard, play hard — that's the rule right? Well, a lot of fun and great business was had at PRINT 17 this year. Here is a selection of images taken during the show (including some fun behind the scene ones too).
Thanks to everyone who stopped by our booth and to all our partners and friends in the industry!
Print 2017 started this past Sunday, and the crowd is full of energy this year as they search for solutions to improve their print business.
At the Enfocus booth (#255) the energy from attendees has been extremely high. From the opening of the show on Sunday through Monday, it’s been a non-stop flow of attendees stopping by to learn anything from what’s new with Pitstop Pro, to trying to solve an automation challenge. In particular, there’s been lots of interest and excitement about the new PDF Review Module for Switch 2017.