There’s no denying it: color conversion is key when it comes to brand recognition. Graphic designers and marketeers use it all the time because getting that one particular shade that looks so awesome on screen looking exactly the same on logos and objects and textile and packaging and posters is challenging, to say the least – hence the need for proper color conversion! What does PitStop have to do with this, you ask? Playing it safe, that’s what!
Getting a print to stand out is no easy feat. Are you a marketeer, graphic designer or printer looking to pull out all the stops and get creative? We’ve already discussed the amazing effects you can achieve by printing on unusual substrates, so of course, we just couldn’t resist putting together a top five of creative inks for you to try out as well …
There’s no denying it: color combinations are crucial when it comes to brand recognition. Logos, advertising campaigns and general identities rely on specific and consistent colors in order to be successful. Graphic designers and marketers spend a significant amount of time building a palette that will look awesome on a variety of output mediums, from packaging and promotional material to website graphics. So, what does PitStop have to do with this, you ask? Dependable content, that’s what!
There’s a lot more to the humble PDF than meets the eye. All may appear calm on the surface but so much can go wrong along the journey from your screen to the printer. Since quite a few PDF creators are unaware of this, printers often need to spend precious time editing their clients’ PDFs to get them print-ready and, understandably, there are some printers who would prefer to avoid all that fuss and simply accept Certified PDFs only.
Designing a successful poster is no easy feat. There are millions of posters out there competing for the public's attention. What’s more, designing a great poster is a threefold challenge: It not only has to have immediate impact and stop busy consumers in their tracks, it must also contain relevant "take-aways", the information that inspires the viewer to take a desired action. And last but not least, the design has to look equally awesome in large format as it does in regular print.
Transparency in PDF has been around since 2001, but still seems to be one of those technologies that people are uncomfortable using. To a lot of people (graphic designers included) transparency in PDF and the white lines it tends to generate on the monitor are a mystery, so we often get support questions and see forum posts about transparency issues. Allow us to give you chapter and verse on transparency, and on white lines in particular.